Alliance University, Bengaluru
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https://gnanaganga.inflibnet.ac.in:8443/jspui/handle/123456789/1685| Title: | Employee Branding Strategies in the Service Sector |
| Authors: | Partha Das Biswas Sandeep Ray Chaudhuri |
| Keywords: | Employee Branding Service sector |
| Issue Date: | 2018 |
| Publisher: | BIMS Journal of Management |
| Abstract: | In the era of liberalization, privatization and globalization, the tertiarization of Indian economy (transition from manufacturing to service sector), reemphasized the human resources not only as the cornerstone of growth but also a precursor for innovation and technological advancement leading to customer delight. |
| URI: | http://gnanaganga.inflibnet.ac.in:8080/jspui/handle/123456789/1685 |
| Appears in Collections: | Article Archives |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| EMPLOY~1.PDF Restricted Access | Employee Branding Strategies | 3.19 MB | Adobe PDF | View/Open Request a copy |
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