Please use this identifier to cite or link to this item: https://gnanaganga.inflibnet.ac.in:8443/jspui/handle/123456789/1688
Title: Impact of Subliminal Messages in Print Advertisements on Customer Behaviour- Special Reference to the Amul's Print Advertisement
Authors: Anis Chattopadhyay
Sujit Mukherjee
Keywords: subliminal advertising
Amul's Print Advertisement
customer behaviour
Issue Date: 2018
Publisher: BIMS Journal of Management
Abstract: The term "subliminal" means beneath the threshold of perception. Many things are subliminal, such as the circulation of our blood, which we normally do not feel, experience, or perceive moving throughout our bodies. And it is possible to have our skin touched in such a way that we do not notice the touch.
URI: http://gnanaganga.inflibnet.ac.in:8080/jspui/handle/123456789/1688
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