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Please use this identifier to cite or link to this item: https://gnanaganga.inflibnet.ac.in:8443/jspui/handle/123456789/1688
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dc.contributor.authorAnis Chattopadhyay-
dc.contributor.authorSujit Mukherjee-
dc.date.accessioned2023-10-10T14:45:47Z-
dc.date.available2023-10-10T14:45:47Z-
dc.date.issued2018-
dc.identifier.urihttp://gnanaganga.inflibnet.ac.in:8080/jspui/handle/123456789/1688-
dc.description.abstractThe term "subliminal" means beneath the threshold of perception. Many things are subliminal, such as the circulation of our blood, which we normally do not feel, experience, or perceive moving throughout our bodies. And it is possible to have our skin touched in such a way that we do not notice the touch.en_US
dc.language.isoen_USen_US
dc.publisherBIMS Journal of Managementen_US
dc.subjectsubliminal advertisingen_US
dc.subjectAmul's Print Advertisementen_US
dc.subjectcustomer behaviouren_US
dc.titleImpact of Subliminal Messages in Print Advertisements on Customer Behaviour- Special Reference to the Amul's Print Advertisementen_US
dc.typeArticleen_US
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