Please use this identifier to cite or link to this item: https://gnanaganga.inflibnet.ac.in:8443/jspui/handle/123456789/1715
Title: Service Quality in the Telecommunication Industry: Analysis with Special Reference to DSL Services
Authors: S. Rajeswari
Yarlagadda Srinivasulu
Keywords: Broadband
Service quality
Performance
Telecommunication
Issue Date: 2016
Publisher: Indian Journal of Marketing
Abstract: The research study was conducted to analyze the service quality in the telecommunication sector because in the present intensive broadband market, the survival of wire line telecommunication sector depends on the service quality offered to the end user that serves as a key tool for competition and survival. Though there exist various constructs to measure service quality, the study used performance items of service quality, and survey method was used to collect data from the sample. Based on the analysis, the tiered classification of service quality was represented, which gave a clear scheme for the telecom service providers to identify the service quality attributes that leads to enhancement in their performance in a highly competitive market.
URI: http://gnanaganga.inflibnet.ac.in:8080/jspui/handle/123456789/1715
Appears in Collections:Article Archives

Files in This Item:
File Description SizeFormat 
Service Quality in the Telecommunication Industry.pdf
  Restricted Access
Service Quality in the Telecommunication Industry3.49 MBAdobe PDFView/Open Request a copy


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.