Closing in "Needs-Off er Gaps" - Retailers' Strategy

Abstract

The financial crisis that originated in the United States a year ago has become a global financial crisis unprecedented since the Great Depression. The objective of this paper is to study the impact of global economic slowdown on Retail market in the Indian organized sector. The financial crisis has created an opportunity for questioning the retailing paradigm that has been dominant for a very short span in India and replacing it with a more progressive and democratic alternative. This paper focuses on the impact of the global economic crisis on retailing in India. It is suggested, the retailers in India must constantly work to identify and close their needs-offer gaps to win as much as they can. In the discussion, some of the specific targets will be commented on.