Please use this identifier to cite or link to this item: https://gnanaganga.inflibnet.ac.in:8443/jspui/handle/123456789/1743
Title: Closing in "Needs-Off er Gaps" - Retailers' Strategy
Authors: M. Raza Shah
M. S. Bhat
Keywords: Kirana stores
Organized Retailing
Financial Crisis
Great Depression
Consumer Behaviour
Issue Date: 2012
Publisher: aWEshkar-A Peer Reviewed Research Journal
Abstract: The financial crisis that originated in the United States a year ago has become a global financial crisis unprecedented since the Great Depression. The objective of this paper is to study the impact of global economic slowdown on Retail market in the Indian organized sector. The financial crisis has created an opportunity for questioning the retailing paradigm that has been dominant for a very short span in India and replacing it with a more progressive and democratic alternative. This paper focuses on the impact of the global economic crisis on retailing in India. It is suggested, the retailers in India must constantly work to identify and close their needs-offer gaps to win as much as they can. In the discussion, some of the specific targets will be commented on.
URI: http://gnanaganga.inflibnet.ac.in:8080/jspui/handle/123456789/1743
Appears in Collections:Article Archives

Files in This Item:
File Description SizeFormat 
Closing in Needs-Offer Gaps.pdf
  Restricted Access
Closing in Needs-Offer Gaps1.82 MBAdobe PDFView/Open Request a copy


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.