Investors’ Preference Towards Mutual Funds Investments With Special Reference To Chennai – An Empirical Study

Abstract

Investors are preferred to have liquid money rather than having physical money. It is perceived that mutual funds are considered the most liquid method of holding their funds. There are many research scholars who have tried to study the performance of mutual funds and also have analyzed the attitude of investors investing in mutual fund. In this research, I have tried to identify whether investors have chosen their funds based on liquidity rather than having chosen them on the basis of the level of safety of mutual funds. Even though there have been various researchers who have attempted about the study of mutual fund performance and individual investors preference. Analytical tools such as ANOVA, chi-square, correlation, percentage analysis have been used to describe the research.