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Please use this identifier to cite or link to this item: https://gnanaganga.inflibnet.ac.in:8443/jspui/handle/123456789/2196
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dc.contributor.authorTitus, Ray-
dc.date.accessioned2023-12-06T10:14:29Z-
dc.date.available2023-12-06T10:14:29Z-
dc.date.issued2012-01-01-
dc.identifier.citationVol. 42, No. 1; pp. 29-35en_US
dc.identifier.issn0973-8703-
dc.identifier.urihttps://indianjournalofcapitalmarkets.com/index.php/ijom/article/view/37433-
dc.identifier.urihttp://gnanaganga.inflibnet.ac.in:8080/jspui/handle/123456789/2196-
dc.description.abstractThe term 'Recession' seems to be on everyone's mind. Though the layman may not necessarily know how to define 'recession' on technical lines, its effects are apparent to all in terms of job losses, falling production and consumption. Recession also takes its toll on consumer consumption, both in terms of purchase quality and kind. This paper studies the impact of recession driven changes in consumption, keeping in mind two particular product categories.en_US
dc.language.isoenen_US
dc.publisherIndian Journal of Marketingen_US
dc.subjectRecessionen_US
dc.subjectConsumptionen_US
dc.subjectPurchase quantumen_US
dc.subjectBrand switchingen_US
dc.subjectProduct categoryen_US
dc.titleMapping & Qualifying Consumption Changes In Product Categories During Recessionary Timesen_US
dc.typeArticleen_US
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