Reality Shows : The New Marketing Tool

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DC Field	Value	Language
dc.contributor.author	Sengupta, Debashish	-
dc.date.accessioned	2022-04-27T09:14:49Z	-
dc.date.available	2022-04-27T09:14:49Z	-
dc.date.issued	2008-11-01	-
dc.identifier.citation	Vol No. 8, Issue No.11, Page No. 1-6	en_US
dc.identifier.uri	http://192.168.20.106:8080/xmlui/handle/123456789/277	-
dc.description.abstract	Reality shows have become the latest craze on Indian television. They are fast replacing the daily soaps as `number one' in terms of popularity. There have been both bouquets and brickbats for such type of shows but surprisingly, controversy seems to fuel their popularity even more. Marketers have been quick to cash in on the popularity of these shows and such shows have opened the floodgates for them. But the popularity of these shows doesn't appear to be the only reason why marketers use them as their new marketing tool. The article discusses the reasons for the high popularity of reality shows and the marketing opportunities therein.	en_US
dc.publisher	Advertising Express	en_US
dc.subject	Marketing Tool	en_US
dc.title	Reality Shows : The New Marketing Tool	en_US
dc.type	Article	en_US
Appears in Collections:	Journal Articles

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