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Please use this identifier to cite or link to this item: https://gnanaganga.inflibnet.ac.in:8443/jspui/handle/123456789/282
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dc.contributor.authorSatish Kumar, R-
dc.contributor.authorGurunathan, Balanaga K-
dc.contributor.authorVenkatKista Reddy, G-
dc.date.accessioned2022-04-27T09:16:04Z-
dc.date.available2022-04-27T09:16:04Z-
dc.date.issued2015-06-
dc.identifier.citationVol No. 10, Issue No.2, Page No. 61-66en_US
dc.identifier.urihttp://192.168.20.106:8080/xmlui/handle/123456789/282-
dc.description.abstractAs immense changes are taking place in retail sector, and the shift from unorganized to organized retailing is growing, private labels though in its nascent stage, have a very bright future. The trend of private label brands is fast catching up among the Indian retailers .In future, there is great scope for development for private labels as their share in India is only 6 per cent currently as compared to 19 per cent and 39 per cent in the US and UK, respectively. This research paper aims highlights and analyses specifically to the growth and prospects of private label brands in Indian retail industry.en_US
dc.publisherJournal of Contemporary Research in Managementen_US
dc.subjectPrivate Label Brandsen_US
dc.subjectIndian Retail Industryen_US
dc.titleThe Growth and Prospects of Private Label Brands in Indian Retail Industryen_US
dc.typeArticleen_US
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