The Growth and Prospects of Private Label Brands in Indian Retail Industry

Abstract

As immense changes are taking place in retail sector, and the shift from unorganized to organized retailing is growing, private labels though in its nascent stage, have a very bright future. The trend of private label brands is fast catching up among the Indian retailers .In future, there is great scope for development for private labels as their share in India is only 6 per cent currently as compared to 19 per cent and 39 per cent in the US and UK, respectively. This research paper aims highlights and analyses specifically to the growth and prospects of private label brands in Indian retail industry.