Please use this identifier to cite or link to this item: https://gnanaganga.inflibnet.ac.in:8443/jspui/handle/123456789/494
Title: Change Management and Innovation Practices during Pandemic in the Middle East E-Commerce Industry
Authors: AL-Ali, Ahmed Saleh Mohamed Alichleh
Sisodia, Gyanendra Singh
Gupta, Bhumika
Venugopalan, Murale
Keywords: Middle East
COVID-19
Pandemic
Change Management
Innovation
Consumer Behaviour
Issue Date: 2022
Publisher: Sustainability
Abstract: This study highlights the appropriateness of innovation management principles to success fully manage radical change in the e-commerce industry during the COVID-19 period. The study focuses on transforming delivery platforms in the context of popular e-commerce organizations in the U.A.E. We conducted the study through interviews, and the results reflect the development of three major themes (shifting consumer behavior, implementation of innovation, and innovation for effective change management) since the beginning of the COVID-19 pandemic. During the transition stage, critical aspects concerning product delivery have emerged to stabilize logistics performance with sustainability. The study suggests that firms need to be faster and more flexible to address the market uncertainty through innovative practices. Similar organizations can use this study to develop mechanisms to improve their delivery systems. Additionally, the study also argues that collaborative innovation significantly contributes to the enhancement of consumers’ well-being and boosts economic growth.
URI: http://192.168.20.106:8080/xmlui/handle/123456789/494
ISSN: 2071-1050
Appears in Collections:Journal Articles

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