Please use this identifier to cite or link to this item:
https://gnanaganga.inflibnet.ac.in:8443/jspui/handle/123456789/5520
Title: | Comparative Advertisement in India: A Judicial Analysis |
Authors: | Lammata, Ashish Kumar Manikyam, K Sita |
Keywords: | Advertising Comparative Advertisement Competitive Disparagement Trademark |
Issue Date: | 2023 |
Publisher: | Alliance Journal of Intellectual Property Law Alliance School of Law, Alliance University |
Citation: | Vol. 1, No. 1; pp. 1-9 |
Abstract: | Advertising is key to success. Brands spend exorbitantly on the advertising and marketing of their products and services to attract consumers. The market is highly competitive and to survive in the hostile market economics, businesses often compare their products with others to showcase their credibility. Though to an extent, it is permissible and genuine to compare, when the comparative advertisement exceeds the limitations to disparage the products and services of other businesses, suits with regard to infringement are filed by the aggrieved. As in the modern world, almost all businesses register their trademarks under the respective legislations, they can file suit of infringement with regard to the comparative advertisement which disparages or damages the reputation of one’s trademark. The research intends to deal with the concept of comparative advertisement and its legality referring to various judicial decisions. |
URI: | http://gnanaganga.inflibnet.ac.in:8080/jspui/handle/123456789/5520 |
ISSN: | 2584-0363 |
Appears in Collections: | IJIPL Vol.1 No.1 2023 |
Files in This Item:
File | Size | Format | |
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comparative-advertisement-in-india.pdf | 1.42 MB | Adobe PDF | View/Open |
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