Please use this identifier to cite or link to this item: https://gnanaganga.inflibnet.ac.in:8443/jspui/handle/123456789/570
Title: The Impact of Human Resource Management Policies on Business and Marketing Strategy Implementation within the Marketing Organization
Authors: Mohan Raj, Prasanna
A, Varadaraj
S, ANANTH
Keywords: Marketing strategy,
Management of resources
Types of strategy
Management of resources
Issue Date: 2-Dec-2021
Publisher: EASTERN EUROPEAN JOURNAL OF REGIONAL STUDIES
Abstract: During the last three decades, significant research has been undertaken on the characteristics and relationships of the marketing organization with the implementation of strategies. These are the structure, culture, processes, and influence and leadership characteristics of the marketing institution. However, there has been little attention given to the human resources management policies of the marketing staff. These policies are one of the strongest sensations of people and organizations, when properly implemented, to conduct themselves correctly. In this study, we show that mid-level marketer implementation of HR policies differ substantially in the type of marketing strategy adopted by the companies. Companies with aligned enterprise and marketing strategies have achieved considerably stronger performance than companies with unequalled business and marketing strategies.
URI: http://gnanaganga.inflibnet.ac.in:8080/jspui/handle/123456789/570
Appears in Collections:Journal Articles

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