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https://gnanaganga.inflibnet.ac.in:8443/jspui/handle/123456789/570
Title: | The Impact of Human Resource Management Policies on Business and Marketing Strategy Implementation within the Marketing Organization |
Authors: | Mohan Raj, Prasanna A, Varadaraj S, ANANTH |
Keywords: | Marketing strategy, Management of resources Types of strategy Management of resources |
Issue Date: | 2-Dec-2021 |
Publisher: | EASTERN EUROPEAN JOURNAL OF REGIONAL STUDIES |
Abstract: | During the last three decades, significant research has been undertaken on the characteristics and relationships of the marketing organization with the implementation of strategies. These are the structure, culture, processes, and influence and leadership characteristics of the marketing institution. However, there has been little attention given to the human resources management policies of the marketing staff. These policies are one of the strongest sensations of people and organizations, when properly implemented, to conduct themselves correctly. In this study, we show that mid-level marketer implementation of HR policies differ substantially in the type of marketing strategy adopted by the companies. Companies with aligned enterprise and marketing strategies have achieved considerably stronger performance than companies with unequalled business and marketing strategies. |
URI: | http://gnanaganga.inflibnet.ac.in:8080/jspui/handle/123456789/570 |
Appears in Collections: | Journal Articles |
Files in This Item:
File | Description | Size | Format | |
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EEJRS_Issue_72_182-207_VAR.pdf Restricted Access | Article | 630.11 kB | Adobe PDF | View/Open Request a copy |
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