Please use this identifier to cite or link to this item: https://gnanaganga.inflibnet.ac.in:8443/jspui/handle/123456789/608
Full metadata record
DC FieldValueLanguage
dc.contributor.authorMohanRaj, Prasanna A-
dc.date.accessioned2023-03-17T06:56:13Z-
dc.date.available2023-03-17T06:56:13Z-
dc.date.issued2017-12-02-
dc.identifier.urihttps://mpra.ub.uni-muenchen.de/94172/-
dc.identifier.urihttp://gnanaganga.inflibnet.ac.in:8080/jspui/handle/123456789/608-
dc.description.abstractEntertainment media industry has been successful in creating favorable image of a destination in consumers’ minds. Film induced Tourism is defined as “Tourists’ visits to a destination or attraction as a result of destination’s being featured on television, video or the cinema screen” This article will discuss the importance and relevance of film induced tourism and how it has helped to escalate tourism. Numerous international examples like “The Lord of the Rings” in New Zealand, “Troy” in Canakkale, Turkey, and “Braveheart” in Scotland are reviewed as success stories to this marriage between films and destinations. In India, “Bombay” is featuring Bekal Fort in Kerala, “Guru” and “Dil Se” featuring Alappuzha Back waters in Kerala are few examples of destination branding stories through films. This article will be focusing on the influence that films have on choices of tour destinations and how this can tapped. Exploratory research design is adopted. Primary data was collected through Focus group discussion. A conceptual 3 P’s model is developed to understand the extent of influence, movies have on tourism.en_US
dc.language.isoenen_US
dc.publisherMunich Personal RePEc Archiveen_US
dc.subjectFocus Group Discussion and Qualitative Researchen_US
dc.subjectFilm induced tourismen_US
dc.subject3 Ps Modelen_US
dc.subjectdestination placementen_US
dc.titleFilm-Induced Tourism Model - A Qualitative Research Studyen_US
dc.typeArticleen_US
Appears in Collections:Journal Articles

Files in This Item:
File Description SizeFormat 
MPRA_paper_94172.pdf
  Restricted Access
280.42 kBAdobe PDFView/Open Request a copy


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.