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Please use this identifier to cite or link to this item: https://gnanaganga.inflibnet.ac.in:8443/jspui/handle/123456789/610
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dc.contributor.authorVARADARAJ, A-
dc.contributor.authorCHARUMATHI, D-
dc.date.accessioned2023-03-17T06:58:41Z-
dc.date.available2023-03-17T06:58:41Z-
dc.date.issued2018-06-18-
dc.identifier.uri10.23837/tbr/2018/v6/n1/174844-
dc.identifier.urihttp://gnanaganga.inflibnet.ac.in:8080/jspui/handle/123456789/610-
dc.description.abstractIn today’s competitive business world brand has become a valuable assets to companies and it has become inevitable to learn and understand how to build a brand, measure and manage brand equity. The study focuses on the dimensions of consumer-based equity with special reference to automobile industry.en_US
dc.language.isoenen_US
dc.publisherTSM Business Reviewen_US
dc.subjectBrand Associationen_US
dc.subjectBrand Awarenessen_US
dc.subjectBrand Equityen_US
dc.subjectPerceived Qualityen_US
dc.titleA Study on Dimensions of Consumer Based Brand Equity with Reference to Automobile Industryen_US
dc.typeArticleen_US
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