Impact of Infrastructure, Marketing, and Pricing Strategies on Customer Satisfaction of Telecom Users a Sectoral Study

Abstract

India is now world's second-largest telecom market. (Tanwar and Mittal, 2022) Indian telecom has consolidated from fourteen carriers in 2016 to four operators in 2021, although competition is intensifying as seen by the number of unique porting requests issued by Indian mobile consumers, which reached 5.74 million in March 2020 and continues to rise. (Bhale and Bedi, 2021). Customer satisfaction, is a metric used to assess how satisfied customers are with a telecom company's products, services and capabilities.