The Effect of Price Promotion Into Brand Switching with Special Reference to Bathing Soaps

Abstract

Price promotions help i11 increasing the sales of a product because the market is full of price semi tin• rnswmers. The proh/em is that fast moving consumer goods companie.1 are facing competition due IO brand switching heca11se price promotion technique makes the customer to switch to different hrand~. The paper co1·ers a study 011 the ellect of price promotion into brand switching with special reference to bathing soap.