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Please use this identifier to cite or link to this item: https://gnanaganga.inflibnet.ac.in:8443/jspui/handle/123456789/6199
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dc.contributor.authorProf (Dr) Harpreet Singh Grewal-
dc.date.accessioned2024-02-27T05:54:47Z-
dc.date.available2024-02-27T05:54:47Z-
dc.date.issued2011-
dc.identifier.urihttp://gnanaganga.inflibnet.ac.in:8080/jspui/handle/123456789/6199-
dc.description.abstractPrice promotions help i11 increasing the sales of a product because the market is full of price semi tin• rnswmers. The proh/em is that fast moving consumer goods companie.1 are facing competition due IO brand switching heca11se price promotion technique makes the customer to switch to different hrand~. The paper co1·ers a study 011 the ellect of price promotion into brand switching with special reference to bathing soap.-
dc.publisherVedaang-
dc.titleThe Effect of Price Promotion Into Brand Switching with Special Reference to Bathing Soaps-
dc.volVol. 2-
dc.issuedNo. 1-
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