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https://gnanaganga.inflibnet.ac.in:8443/jspui/handle/123456789/6199
Title: | The Effect of Price Promotion Into Brand Switching with Special Reference to Bathing Soaps |
Authors: | Prof (Dr) Harpreet Singh Grewal |
Issue Date: | 2011 |
Publisher: | Vedaang |
Abstract: | Price promotions help i11 increasing the sales of a product because the market is full of price semi tin• rnswmers. The proh/em is that fast moving consumer goods companie.1 are facing competition due IO brand switching heca11se price promotion technique makes the customer to switch to different hrand~. The paper co1·ers a study 011 the ellect of price promotion into brand switching with special reference to bathing soap. |
URI: | http://gnanaganga.inflibnet.ac.in:8080/jspui/handle/123456789/6199 |
Appears in Collections: | Articles to be qced |
Files in This Item:
File | Size | Format | |
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THE EFFECT OF PRICE PROMOTION INTO BRAND SWITCHING.pdf Restricted Access | 2.66 MB | Adobe PDF | View/Open Request a copy |
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