Please use this identifier to cite or link to this item: https://gnanaganga.inflibnet.ac.in:8443/jspui/handle/123456789/652
Title: The Impact of Human Resource Management Policies on Business and Marketing Strategy Implementation within the Marketing Organization
Authors: Varadara, A
Mohan Raj, M. Prasanna
Keywords: Marketing strategy
management of resources
implementation of marketing strategies
types of strategy
Issue Date: 2-Dec-2021
Publisher: Eastern European Journal for Regional Studies
Abstract: During the last three decades, significant research has been undertaken on the characteristics and relationships of the marketing organization with the implementation of strategies. These are the structure, culture, processes, and influence and leadership characteristics of the marketing institution. However, there has been little attention given to the human resources management policies of the marketing staff. These policies are one of the strongest sensations of people and organizations, when properly implemented, to conduct themselves correctly. In this study, we show that mid-level marketer implementation of HR policies differ substantially in the type of marketing strategy adopted by the companies. Companies with aligned enterprise and marketing strategies have achieved considerably stronger performance than companies with unequalled business and marketing strategies.
URI: https://doi.org/10.53486/2537-6179.7-2.10
http://gnanaganga.inflibnet.ac.in:8080/jspui/handle/123456789/652
Appears in Collections:Journal Articles

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