Backward Integration of Short Shelf Life Period Perishables at Supermarkets- a Case Study

Abstract

Supermarkets are the one stop solution for urban consumers these days. Similar products having different brands, colours, flavours etc are being available under a single roof. Supermarkets are specifically bulk purchasers. They try to purchase the non perishables as well as perishables in a large quantity with a high discount so that they can easily sell it to the consumers at less price as compared to the local market.