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Results 1-8 of 8 (Search time: 0.001 seconds).
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Issue Date
Title
Author(s)
2021-12-02
The Impact of Human Resource Management Policies on Business and Marketing Strategy Implementation within the Marketing Organization
Mohan Raj, Prasanna
;
A, Varadaraj
;
S, ANANTH
2018-11-01
Measurement of Customers' Brand Choice and Brand Loyalty Expectancy Value & Colombo - Morrison Model Approach
Mohan Raj, Prasanna
;
Ananth, S
;
A, Varadaraj
2016-06-01
Impact Of Demographic Variables and Risk Tolerance on Investment Decisions – An Empirical Analysis
Mohan Raj, Prasanna
;
Chavali, Kavita
2021-08-05
Personality Profiling Of Potential Car Buyers –Cluster Analysis Approach
Mohan Raj, Prasanna
2017-03-01
Consumers’ Compulsive Buying Behaviour – An Empirical Study
Mohan Raj, Prasanna
2016-09-19
Brand Preferences Of Newspapers-Factor Analysis Approach
Mohan Raj, Prasanna
;
S, Ananth
2020-01-22
Predictive Model for Movie's Success and Sentiment Analysis
Mohan Raj, Prasanna
;
Aditya, S
2021-01-08
Does Financial Behavior Influence Financial Well-Being?
Kavita, Chavali
;
Mohan Raj, Prasanna
;
Ahmed, Riyaz
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Author
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A, Varadaraj
1
Aditya, S
1
Ahmed, Riyaz
1
Ananth, S
1
Chavali, Kavita
1
Kavita, Chavali
1
S, ANANTH
1
S, Ananth
Subject
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Cluster analysis
1
Brand Choice
1
Brand Loyalty
1
Brand personality
1
Brand Preferences
1
Compulsive buying behavior
1
Consumer buying process
1
Demographics
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Discriminant Analysis
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Emerging Economy
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Date issued
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