Alliance University, Bengaluru

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Issue Date	Title	Author(s)
2013-04	India’s urbanization and business attractiveness by 2020	Shome, Samik
2014-01-01	Brand Positioning of Green Cars: A Correspondence Analysis Approach	Prasanna Mohan M, Raj
2013	Man VS. Machine	Gopinath, Mohan; Abrahan, Dolphy M; Castelino, Edwin L; Sreekumar, Asha
2008-05-01	Comparative Study of Tourism Websites in India - With special reference to South India	Chavali, Kavita; Sahu, Subrat
2013-01-01	Contemporary Marketing or Temporary Marketing? an analysis of Present Day "Relationship Marketing" of India Organizations	Venkatesh, R
2010-06	Managing Management Education Institutions with Digital Infrastructure - A Current Scenario	Meenakumari, J; Krishnaveni, R
2012-05-01	Effect of Organized Retail on small Retail outlets in an emerging economy – An Empirical Study	Prasanna Mohan M, Raj
2014-01-01	Establishing and Allocating the Marketing Communications Budget in Indian Organizations	Dash, Mihir; Havaldar, Krishna K; Alexander, Jacob
2014-05-01	Exploring a New Dimension of Customer Service and its Impact on Sales Growth and Loyalty	Dash, Mihir; Havaldar, Krishna; K Alexander, Jacob
2010-08	Usage of ICT for Information Administration in Higher education Institutions – A study	Krishnaveni, R; Meenakumari, J
2010-08-01	Green Brands: Directions on the Next Step	Rajan, Thomason
2015-06	The Growth and Prospects of Private Label Brands in Indian Retail Industry	Satish Kumar, R; Gurunathan, Balanaga K; VenkatKista Reddy, G
2009-02-01	Harnessing Creativity in Advertisements	Saiganesh, S; Asha, P
2014-05-01	Indian I.T Industry - A Model based approach to a shift towards a Prominent Presence in the Global Market	Prasanna Mohan M, Raj; Ramesh, Niranjan; Snigdhabiyani
2013-07-01	Mapping Perceptual Value Shifts in Timepieces through Lifestyle Associations	Segupta, Debashish; Titus, Ray
2014-09-01	Measuring Customers Choice and Commitment Of Petrol Retail Outlets-Comparative Study Between Cosmopolitan City & Tier-2 City	Prasanna Mohan M, Raj; Raj Milan D, R
2008-11-01	Reality Shows : The New Marketing Tool	Sengupta, Debashish
2010-06-01	Sikkim: Tourism product development with reference to seven P's framework: A Case Study	Prasanna Mohan M, Raj; Prasad, Pooja; Arumilli, Rakesh; Mohanty, Sambit; Shiwani, Neeraj Raju
2013-01-01	Study on customers Brand preferences in SUVS and MUVS: Effect of Marketing Mix Variables	Prasanna Mohan M, Raj; Sasikumar, Jishnu; Sriram, S
2010-12-01	A Study on Indian Men's Suits Market	Choudhury, Rahul Gupta; Bhanja, Indranjan