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Please use this identifier to cite or link to this item: https://gnanaganga.inflibnet.ac.in:8443/jspui/handle/123456789/6752
Title: Effective CRM Adoption and Implementation- the Critical Role of Flexibility
Authors: Kumar Shalender
Rajesh Kumar Yadav
Issue Date: 2019
Publisher: Optimization:Journal of Research In Management
Abstract: Rapid globalization has presented phenomenal growth opportunities for businesses across the world. To leverage these opportunities, organizations are increasingly turning toward customer relationship management (CRM). CRM helps in maintaining long-term customer relationship by developing products/services aligned with the customers' need.
URI: http://gnanaganga.inflibnet.ac.in:8080/jspui/handle/123456789/6752
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