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Please use this identifier to cite or link to this item: https://gnanaganga.inflibnet.ac.in:8443/jspui/handle/123456789/6782
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dc.contributor.authorNitin Singh-
dc.date.accessioned2024-02-27T06:00:34Z-
dc.date.available2024-02-27T06:00:34Z-
dc.date.issued2014-
dc.identifier.urihttp://gnanaganga.inflibnet.ac.in:8080/jspui/handle/123456789/6782-
dc.description.abstractIn the 20th century, major sporting events became extremely commercialized mostly through television com(Ylercials. Sponsorship is an important revenue source for sport teams and their affiliated organizations. It has provided various promotional advantages to corporations sponsoring sporting events.-
dc.publisherReview of Professional Management Journal of New Delhi-
dc.titleAmbush Marketing - An Ensnare Approach-
dc.volVol 12-
dc.issuedNo 1-
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