Please use this identifier to cite or link to this item:
https://gnanaganga.inflibnet.ac.in:8443/jspui/handle/123456789/6782
Title: | Ambush Marketing - An Ensnare Approach |
Authors: | Nitin Singh |
Issue Date: | 2014 |
Publisher: | Review of Professional Management Journal of New Delhi |
Abstract: | In the 20th century, major sporting events became extremely commercialized mostly through television com(Ylercials. Sponsorship is an important revenue source for sport teams and their affiliated organizations. It has provided various promotional advantages to corporations sponsoring sporting events. |
URI: | http://gnanaganga.inflibnet.ac.in:8080/jspui/handle/123456789/6782 |
Appears in Collections: | Articles to be qced |
Files in This Item:
File | Size | Format | |
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Ambush Marketing.pdf Restricted Access | 4.94 MB | Adobe PDF | View/Open Request a copy |
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