Please use this identifier to cite or link to this item:
https://gnanaganga.inflibnet.ac.in:8443/jspui/handle/123456789/6797
Title: | Effects of Advertisements on Brand Awareness And Consumer Decision Making- A study of Consumer Durable Goods in Punjab |
Authors: | Santosh Bali |
Issue Date: | 2019 |
Publisher: | Rimt Journal of Strategic Managment |
Abstract: | The purpose of this paper is to investigate the influencing factors of advertising on brand awareness and its effect on consumer decision making process with special reference to electronic durable products. The study also analyzes the most effective source of information to increase brand awareness. In order to accomplish the objectives of the study, a sample of 505 respondents was collected by using random sampling technique from the selected areas of Punjab state. |
URI: | http://gnanaganga.inflibnet.ac.in:8080/jspui/handle/123456789/6797 |
Appears in Collections: | Articles to be qced |
Files in This Item:
File | Size | Format | |
---|---|---|---|
EFFECTS OF ADVERTISEMENTS ON BRAND AWARENESS.pdf Restricted Access | 4.86 MB | Adobe PDF | View/Open Request a copy |
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.