Back to Core - Core Competency a Strategy For Sustainable Competitive Advantage

Abstract

Core competency thinking is a powerful and widely promoted approach to focus and mobilize anorganization's resources. As a result, R & D and technology executives are increasingly being asked to define the coretechnical competencies of their companies. Core competencies are the things that some companies know how to douniquely well and that have the scope to provide them with a better-than-average degree of success over the long term.A company 's current product and service offerings merely represent today's physical embodiment of its competencies.Indeed, the success of a company's products at a point in time does not necessarily relate to its level of competency.This Paper focuses on need of building a core competency. It identifies importance of core competencies. It presentscore competence strategies adapted in some companies. This paper suggests the relevance of core competencies today.