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https://gnanaganga.inflibnet.ac.in:8443/jspui/handle/123456789/6999| Title: | Wrigleys Acquisition of Joyco- A Gum Ptious Move? |
| Authors: | Kamalika Gangoly Amritha Mohanty |
| Issue Date: | 2013 |
| Publisher: | Samvid |
| Abstract: | Founded in 1891, Wrigley's has focused on the strategic task of boosting its core business while expanding into new geographies. It entered India in 1994 close on the heels of economic liberalization. The Indian market was significantly different from the international markets in the sense that it was a mono-pack market, new to sugar free confectionary and the concept of chewing gum. |
| URI: | http://gnanaganga.inflibnet.ac.in:8080/jspui/handle/123456789/6999 |
| Appears in Collections: | Articles to be qced |
Files in This Item:
| File | Size | Format | |
|---|---|---|---|
| Wrigley's Acquisition of Joyco.pdf Restricted Access | 5.12 MB | Adobe PDF | View/Open Request a copy |
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