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DC Field | Value | Language |
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dc.contributor.author | Rajesh Kumar Upadhyay | - |
dc.contributor.author | K. K. Agrawal | - |
dc.date.accessioned | 2024-02-27T06:05:16Z | - |
dc.date.available | 2024-02-27T06:05:16Z | - |
dc.date.issued | 2014 | - |
dc.identifier.uri | http://gnanaganga.inflibnet.ac.in:8080/jspui/handle/123456789/7006 | - |
dc.description.abstract | Brand personality has a great influence on brand positioning, buying decision and loyalty of the consumers. A favorable. strong and unique perception of the brand in the mind of customers distinguishes it from those of competitors. Certain brands enjoy high market share and price as they have better perceived quality, greater awareness, strong brand association and higher customer loyalty | - |
dc.publisher | Prestige International Journal of Management & IT- Sanchayan | - |
dc.title | Influence of Corporate Image on Brand Personality- A Customers Perspective | - |
dc.vol | Vol 3(1) | - |
dc.issued | No 1 | - |
Appears in Collections: | Articles to be qced |
Files in This Item:
File | Size | Format | |
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INFLUENCE OF CORPORATE IMAGE ON BRAND PERSONALITY.pdf Restricted Access | 2.02 MB | Adobe PDF | View/Open Request a copy |
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