Efficiency of Co-Operative Banks- Employee and Customer Perspective

Abstract

Banking in India has finally come of age. Urban Co-operative Banks (UCBs) are an important part of the financial system in India. It is. therefore, necessary that the UCBs emerge as a sound and healthy network of jointly owned, democratically controlled, and ethically managed banking institutions providing need based quality banking services. essentially to the ~iddle and lower middle classes and marginalized sections of the society. The present research study has been carried out with an objective to get some insights about the efficiency of co-operative banks in comparison to other banks. The introductory part of the study focuses on theoretical framework of 'efficiency· and 'Co-operative' banks. per se. While. second part of research study is based on the analysis of questionnaires. The research study covers the employee efficiency in co-operative banks of Jamnagar city and customer preference towards it. Here the type of data used in this research study is primary and research design used is Experimental research. From this research study. it can be concluded that from the point of view of employee efficiency, the Nawanagar Co-operative Bank is found to be most efficient. From the point of view of customer satisfaction the customers of NCBL are most satisfied with the current operational efficiency of the banks. It can be recommended that cooperative banks of Jamnagar city need technological upgradation and use of e-Banking facilities to provide more efficient services to the customers.