Neurodesign An Art of Product Packaging- Understanding Customers Psychology of Colour with the Help of Neuromarketing- a Review Paper

Abstract

T hi s paper pr ese nts the conce pt of colour psychology in packaging including those methods used for studyingconsum er's brain activity. The paper focuses mainly on the role of neuromarketing in product pa ckaging. Itattempts to highlight the ways in which neuromarkeling can be used by research organizations with reference tocolour psychology in packaging. Ne uromarketing is that area of marketing th at studies the clients andinvestigate the emotional response to marketing stimulus. Ne uromarketing is a superlative method forunderstanding marketing stimuli, since all business communication is eventually judged in the consum er'sbrain. This is also the case for produ ct pa ckaging. A new part of this marketing is the color psychology, whi chis on the whole how co lors are used to persuade yo ur mind. In fact some research studies have proved thathumans have key response to non-verbal communication and product package designers, marketers, andgraphic and industrial designers can find out a lot from neurodes ign. Neurodesign focuses how and why ourbrains are fasc inated lo some colours more than others, and why do we recognize some features as naturallymor e aesthetically gratifying than others.