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Please use this identifier to cite or link to this item: https://gnanaganga.inflibnet.ac.in:8443/jspui/handle/123456789/7155
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dc.contributor.authorKumud Ch. Goswami-
dc.contributor.authorSanjay Sinha-
dc.date.accessioned2024-02-27T06:06:10Z-
dc.date.available2024-02-27T06:06:10Z-
dc.date.issued2019-
dc.identifier.urihttp://gnanaganga.inflibnet.ac.in:8080/jspui/handle/123456789/7155-
dc.description.abstractComplexity of financial se,vices made the task challeng ing for both buyer and the seller to close a deal. Financial industries are experiencing a vulnerable phase to deal with the elevation of prevailing unethical sales practices resulting in the customer dissatisfaction. Consultative selling has been emerged as a problem solving selling approach. Researcher has undertaken this study to investigate the applicability of consultative selling on the customer satisfaction in banks.-
dc.publisherScience Technology and Management Journal of Aisect University-
dc.titleConsultative Selling- An Augmentative Selling Approach for Customer Satisfaction in Banks-
dc.volVol VIII-
dc.issuedNo XV-
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