Alliance University, Bengaluru
Institutional Repository
Please use this identifier to cite or link to this item:
https://gnanaganga.inflibnet.ac.in:8443/jspui/handle/123456789/7174| Title: | A Study of Impulsive Buyers and Its Relationship with Coupon Proneness - A Special Case of the Chandigarh Tricity |
| Authors: | Harsh Tuli |
| Issue Date: | 2018 |
| Publisher: | Anusandhan-Rabindranath Tagore University Journal |
| Abstract: | Impulsive buying is on increase in the nation with the populations' major portion being young the new India is shopping differently. They make on the spot decisions which are influenced by many factors including sales promotions like coupons. Coupons today are using many mediums to reach their target audiences. The mediums include mobile messages to online websites and even the highly preferable mobile applications. |
| URI: | http://gnanaganga.inflibnet.ac.in:8080/jspui/handle/123456789/7174 |
| Appears in Collections: | Articles to be qced |
Files in This Item:
| File | Size | Format | |
|---|---|---|---|
| A Study of lm,pulsive Buyers and Its Relationship.pdf Restricted Access | 1.64 MB | Adobe PDF | View/Open Request a copy |
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.