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Please use this identifier to cite or link to this item: https://gnanaganga.inflibnet.ac.in:8443/jspui/handle/123456789/7174
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dc.contributor.authorHarsh Tuli-
dc.date.accessioned2024-02-27T06:06:18Z-
dc.date.available2024-02-27T06:06:18Z-
dc.date.issued2018-
dc.identifier.urihttp://gnanaganga.inflibnet.ac.in:8080/jspui/handle/123456789/7174-
dc.description.abstractImpulsive buying is on increase in the nation with the populations' major portion being young the new India is shopping differently. They make on the spot decisions which are influenced by many factors including sales promotions like coupons. Coupons today are using many mediums to reach their target audiences. The mediums include mobile messages to online websites and even the highly preferable mobile applications.-
dc.publisherAnusandhan-Rabindranath Tagore University Journal-
dc.titleA Study of Impulsive Buyers and Its Relationship with Coupon Proneness - A Special Case of the Chandigarh Tricity-
dc.volVol VII-
dc.issuedNo XIII-
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