Alliance University, Bengaluru
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https://gnanaganga.inflibnet.ac.in:8443/jspui/handle/123456789/7196| Title: | Applied Case Studies in Marketing |
| Authors: | S. Shajahan |
| Issue Date: | 2012 |
| Publisher: | SCMS Journal of Indian Management |
| Abstract: | Book s on marketing are primarily th eoretical and lack a practical approach. Although attempts have been ade by everal amhors to explain the concept in marketing with industry examples and illutrations none is as good as thi book because it addrese two issues simultaneouly. |
| URI: | http://gnanaganga.inflibnet.ac.in:8080/jspui/handle/123456789/7196 |
| Appears in Collections: | Articles to be qced |
Files in This Item:
| File | Size | Format | |
|---|---|---|---|
| Applied Case Studies in Marketing.pdf Restricted Access | 1.36 MB | Adobe PDF | View/Open Request a copy |
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