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Please use this identifier to cite or link to this item: https://gnanaganga.inflibnet.ac.in:8443/jspui/handle/123456789/7207
Title: Hatchback Cars- Advertisement Appeals
Authors: Satheesh Varma M.
M.Y. Manjula
Issue Date: 2012
Publisher: SCMS Journal of Indian Management
Abstract: The study is an enquiry designed to identify and classify specific advertisement appeals used by major Indian hatchback car brands.
URI: http://gnanaganga.inflibnet.ac.in:8080/jspui/handle/123456789/7207
Appears in Collections:Articles to be qced

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