Alliance University, Bengaluru
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https://gnanaganga.inflibnet.ac.in:8443/jspui/handle/123456789/7274| Title: | FMCG bears the brunt |
| Authors: | Prateek Sur |
| Issue Date: | 2013 |
| Publisher: | Smart Logistics |
| Abstract: | The production of durable products, viz., refrigerators, washing machines, air conditioners and conventional television sets, is contracting in India. The Index of Industrial Production (IIP) is an indirect indicator of consumer demand. So, why are consumers not picking up durables like they earlier did? Why are the consumers lying low and why are FMCGs facing speed breakers? Here's an attempt to find the answers |
| URI: | http://gnanaganga.inflibnet.ac.in:8080/jspui/handle/123456789/7274 |
| Appears in Collections: | Articles to be qced |
Files in This Item:
| File | Size | Format | |
|---|---|---|---|
| FMCG bears the brunt.pdf Restricted Access | 2.41 MB | Adobe PDF | View/Open Request a copy |
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