Awareness Among Consumers Towards Insurance Vs Investment

Abstract

This paper is focused on awareness of insurance and its products among the people. Study has been conducted on the sample of 250 people selected randomly. People get insurance products but at the same time they follow the objective of return rather insured. It is surprising to see that people are not aware with the fund allocation concept of insurance companies, neither they are aware with the charges being deducted by the insurance companies, and even they do not want to bear risk like investing in stock market, but their expectation from insurance product is not only being insured but they look for similar return as pure investment product.