Please use this identifier to cite or link to this item: https://gnanaganga.inflibnet.ac.in:8443/jspui/handle/123456789/7316
Title: Awareness Among Consumers Towards Insurance Vs Investment
Authors: Asim Ray
Aditya Kumar Thakur
Issue Date: 2012
Publisher: SRM-IMT Journal of Business and Management Research
Abstract: This paper is focused on awareness of insurance and its products among the people. Study has been conducted on the sample of 250 people selected randomly. People get insurance products but at the same time they follow the objective of return rather insured. It is surprising to see that people are not aware with the fund allocation concept of insurance companies, neither they are aware with the charges being deducted by the insurance companies, and even they do not want to bear risk like investing in stock market, but their expectation from insurance product is not only being insured but they look for similar return as pure investment product.
URI: http://gnanaganga.inflibnet.ac.in:8080/jspui/handle/123456789/7316
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