Please use this identifier to cite or link to this item: https://gnanaganga.inflibnet.ac.in:8443/jspui/handle/123456789/7434
Title: The Milieu in Infrastructure Projects from Contractors Perspective
Authors: Anand Prakash
Milind Phadtare
Issue Date: 2022
Publisher: NICMAR
Abstract: The purpose of this paper is to understand - relationship development - in a local network of business and non-business actors named the milieu. Two cases from our cross-sectional qualitative data to emphasize the logical importance of milieu for contractors involved in the business of construction are reported here. It is suggested on the basis of case analysis that competitors should be included in the milieu and showcase how such a milieu can be used for decision-making in the theory and practice of project marketing.
URI: http://gnanaganga.inflibnet.ac.in:8080/jspui/handle/123456789/7434
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