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Please use this identifier to cite or link to this item: https://gnanaganga.inflibnet.ac.in:8443/jspui/handle/123456789/7483
Title: The Moderating Role of Uncertainty on the Product
Authors: K. Scott Swan
Issue Date: 1999
Publisher: American Marketing Association- Winter Educators Conference
Abstract: This study's goals include explicating one dimension of product design, specifically its robustness, and clarifying under what contexts robust product design capabilities are likely to deliver the most desired performance outcomes. A result of the study includes substantiating and elaborating on resource-advantage theory.
URI: http://gnanaganga.inflibnet.ac.in:8080/jspui/handle/123456789/7483
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