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Please use this identifier to cite or link to this item: https://gnanaganga.inflibnet.ac.in:8443/jspui/handle/123456789/7483
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dc.contributor.authorK. Scott Swan-
dc.date.accessioned2024-02-27T06:20:06Z-
dc.date.available2024-02-27T06:20:06Z-
dc.date.issued1999-
dc.identifier.urihttp://gnanaganga.inflibnet.ac.in:8080/jspui/handle/123456789/7483-
dc.description.abstractThis study's goals include explicating one dimension of product design, specifically its robustness, and clarifying under what contexts robust product design capabilities are likely to deliver the most desired performance outcomes. A result of the study includes substantiating and elaborating on resource-advantage theory.-
dc.publisherAmerican Marketing Association- Winter Educators Conference-
dc.titleThe Moderating Role of Uncertainty on the Product-
dc.volVol 10-
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