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Please use this identifier to cite or link to this item: https://gnanaganga.inflibnet.ac.in:8443/jspui/handle/123456789/7485
Title: The Polychronic Attitude Index: Refinement and Preliminary Consumer Marketplace Behavior Applications
Authors: Carol Kaufman-Scarborough
Jay D. Lindquist
Issue Date: 1999
Publisher: American Marketing Association- Winter Educators Conference
Abstract: The present paper updates the investigation of polychronic time use, by administering the Polychronic Attitude Index (Kaufman, Lane, and Lindquist 1991) to a sample of consumers in order to examine how their feelings about polychronic time use may be related to their marketplace behaviors. A shortened three-item PAl is also presented, which is thought to reduce possible situation-specificity.
URI: http://gnanaganga.inflibnet.ac.in:8080/jspui/handle/123456789/7485
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