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https://gnanaganga.inflibnet.ac.in:8443/jspui/handle/123456789/7485
Title: | The Polychronic Attitude Index: Refinement and Preliminary Consumer Marketplace Behavior Applications |
Authors: | Carol Kaufman-Scarborough Jay D. Lindquist |
Issue Date: | 1999 |
Publisher: | American Marketing Association- Winter Educators Conference |
Abstract: | The present paper updates the investigation of polychronic time use, by administering the Polychronic Attitude Index (Kaufman, Lane, and Lindquist 1991) to a sample of consumers in order to examine how their feelings about polychronic time use may be related to their marketplace behaviors. A shortened three-item PAl is also presented, which is thought to reduce possible situation-specificity. |
URI: | http://gnanaganga.inflibnet.ac.in:8080/jspui/handle/123456789/7485 |
Appears in Collections: | Articles to be qced |
Files in This Item:
File | Size | Format | |
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THE POL YCHRONIC ATTITUDE INDEX.pdf Restricted Access | 4.36 MB | Adobe PDF | View/Open Request a copy |
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