Please use this identifier to cite or link to this item: https://gnanaganga.inflibnet.ac.in:8443/jspui/handle/123456789/7490
Title: An Eclectic Approach to International Market
Authors: Carla Mitchell
Howard Olsen
Issue Date: 1999
Publisher: American Marketing Association- Winter Educators Conference
Abstract: Whether measured in terms of employment or in terms of income, over 60 percent of Western economies are now dominated by service industries (McDonald and Payne 1996). In addition, asofJuly 1, 1995, the Uruguay Round of General Agreement on Tariffs and Trade (GA TI) was extended to include service industries.
URI: http://gnanaganga.inflibnet.ac.in:8080/jspui/handle/123456789/7490
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