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DC Field | Value | Language |
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dc.contributor.author | Tunga Kiyak | - |
dc.contributor.author | Anthony S. Roath | - |
dc.date.accessioned | 2024-02-27T06:20:11Z | - |
dc.date.available | 2024-02-27T06:20:11Z | - |
dc.date.issued | 1999 | - |
dc.identifier.uri | http://gnanaganga.inflibnet.ac.in:8080/jspui/handle/123456789/7512 | - |
dc.description.abstract | The authors develop a conceptual model to examine a dyadic relationship that explores the moderating effect of dealer resistance on the use of exercised coercive power - satisfaction relationship. The results provide a possible explanation for conflicting results within extant channel literature regarding the relationship. Within the context of the model, the authors provide a conceptualization of the endogenous construct, conflict potential, as a means to examine the motivation behind a channel member's decision to exercise coercive power as an influencing agent. The model also examines the mediating influence of compliance on the use of exercised coercive power - satisfaction relationship. The model is tested, via a two group structural equation modeling, using a sample of 324 high level executives from the office systems and furniture industry. | - |
dc.publisher | American Marketing Association- Winter Educators Conference | - |
dc.title | AN EXAMINATION OF THE USE OF EXERCISED COERCIVE POWER WITHIN A RELATIONAL EXCHANGE: THE MODERATING ROLE OF DEALER RESISTANCE | - |
dc.vol | Vol 10 | - |
Appears in Collections: | Articles to be qced |
Files in This Item:
File | Size | Format | |
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AN EXAMINATION OF THE USE OF EXERCISED COERCIVE POWER.pdf Restricted Access | 829.36 kB | Adobe PDF | View/Open Request a copy |
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