Alliance University, Bengaluru
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https://gnanaganga.inflibnet.ac.in:8443/jspui/handle/123456789/7556| Title: | Building a Better Brand |
| Authors: | Richard R. Klink |
| Issue Date: | 1999 |
| Publisher: | American Marketing Association- Winter Educators Conference |
| Abstract: | In 1997, the U.S. Patent and Trademark Office received over 220,000 applications for trademarks, more than triple the amount from 1987. With the purpose of brands being to differentiate one seller's offerings from another, these figures suggest that creating new brands distinguishable from others is more difficult today than ever. The purpose of this paper was to explore how to create effective new brand names. |
| URI: | http://gnanaganga.inflibnet.ac.in:8080/jspui/handle/123456789/7556 |
| Appears in Collections: | Articles to be qced |
Files in This Item:
| File | Size | Format | |
|---|---|---|---|
| BUILDING A BETTER BRAND.pdf | 494.76 kB | Adobe PDF | View/Open |
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