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Please use this identifier to cite or link to this item: https://gnanaganga.inflibnet.ac.in:8443/jspui/handle/123456789/7556
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dc.contributor.authorRichard R. Klink-
dc.date.accessioned2024-02-27T06:20:18Z-
dc.date.available2024-02-27T06:20:18Z-
dc.date.issued1999-
dc.identifier.urihttp://gnanaganga.inflibnet.ac.in:8080/jspui/handle/123456789/7556-
dc.description.abstractIn 1997, the U.S. Patent and Trademark Office received over 220,000 applications for trademarks, more than triple the amount from 1987. With the purpose of brands being to differentiate one seller's offerings from another, these figures suggest that creating new brands distinguishable from others is more difficult today than ever. The purpose of this paper was to explore how to create effective new brand names.-
dc.publisherAmerican Marketing Association- Winter Educators Conference-
dc.titleBuilding a Better Brand-
dc.volVol 10-
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