Please use this identifier to cite or link to this item: https://gnanaganga.inflibnet.ac.in:8443/jspui/handle/123456789/7569
Full metadata record
DC FieldValueLanguage
dc.contributor.authorB.Sripirabaa-
dc.contributor.authorR.Mohasina-
dc.date.accessioned2024-02-27T06:20:21Z-
dc.date.available2024-02-27T06:20:21Z-
dc.date.issued2009-
dc.identifier.urihttp://gnanaganga.inflibnet.ac.in:8080/jspui/handle/123456789/7569-
dc.description.abstractStudying the Customer Relationshjp Marketing has been a popular research topic in recent years. Researchers have identified Relationsrup marketing and service as the key tool for market penetration and growth.This article reports the study on customer relationsrup marketing practices undertaken for an Automobile Component Manufacturing company in Coimbatore District. This study looks into the nature of the relationsrup between information, market orientation, relationsrup marketing and service quality on satisfaction. A theoretical model that explored the relationsrup between the variables was proposed. Respondents for the study comprised both customers and dealers who were selected through converuence sampling and random sampling techruques respectively.-
dc.publisherBJIMR Journal of International Management-
dc.titleInvestigation of the Impact of Customer Relationship Marketing Practices on Satisfaction-
dc.volVol 1-
dc.issuedNo 2-
Appears in Collections:Articles to be qced



Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.